This October, Penn Elcom took to the skies to exhibit at one of the most impressive shows of the year - the Prolight + Sound Middle East show at the Dubai Trade Centre.
The growing show is sister to the long-running yearly event in Germany, organised by Messe Frankfurt. It took place over 3 days and drew in more exhibitors than ever before, delivering some of the most cutting-edge showcases of the year.
The Lighting, Audio, AV and Home Automation sectors are all well-accounted for at this landmark date so the audience for our Penn Elcom stand was ideal.
Our 19-inch and flight case products are highly relevant at Prolight due to the broad intersection of visitor interests, such as those who had come for the ‘sample music festival’. At this unique event, DJs and audio technicians got first hand experience with new products and got to see how they would work in action, demonstrated by pioneers in electronic music.
We asked our own Rob Peck who made the trip to help man the stand how the show went:
“We last attended Prolight here in 2017 and since then the show has grown so we wanted to explore the Middle East market. It was a good call because we were advised by many visitors the market is indeed opening up more than ever and there are many opportunities in the near future.
The Dubai World Trade Centre itself is, like much of Dubai, a very modern complex. We found it conveniently situated with several hotels and transport links close by. Our main goal at Prolight this year was to promote the Penn Elcom brand and meet with potential business partners.
To this end, we gave out our catalogues and used illustrative stand graphics. Although we’re there to promote our 19-inch rack systems and accessories, many visitors already knew about Penn Elcom hardware and were interested in where to buy”.
